12/12/2019 0 Comments Metabical Case EssayThe weight loss drug vailable in three four-week packages. The four week packaging was at the specific point where the consumer did not have to spend too much money to buy it, yet got invested in the product enough that they would come back to buy the second and third portions Marketing Research – According to the US survey 34% overweight 25. % obese 4. 7% severely obese – Health care providers were positive about the prospects of weight loss drugs. – Responses of individuals: indicates 12% would immediately opt for such a solution. – Focus group: Need of Prescription-strength drug with FDA approval & clinical results o backup weight loss results. Decision making The process of decision making for the consumers would follow the hierarchy of effects and would include the following steps
Users involved in word of outh publicity – First prescription drug to be approved by the FDA specifically for weight loss of overweight individuals – credibility – First prescription drug for BMI of 25-30 – It worked on low dose formulation hence stress on liver and heart was lesser – Side effects were less severe and conditional – Behavioral modifications and healthier eating habits – Results were seen on an average in 12 weeks – More comprehensive support plan – The above advantage could be used for positioning in the following ways: Premium pricing as it is the only FDA approved prescription drug for weight loss. Strikingly different from dietary supplements for weight loss Segmentation & Targeting multi cluster segmentation Demographic – Income levels – High Income group, since they are ready to pay out of their pockets. – Gender- Females are more weight conscious. – Age: 35+ – Education: college plus Psychographic : Based on, Physical activity, Food preferences, Nutrition, Self image, Overall health – “l want to be healthier†– †I want to fit into my skinny Jeans†Geographic : US is the largest geographic segment where 65% of the entire adult population is over-weight, obese or severely obese . Targeting customers with a BMI of 25-30 Positioning Strategy Positioning as a ?Life saving drug†Those 20 extra pounds can kill you. Being overweight leads to heart disease, high blood pressure, diabetes “Itâ€s time to get Healthy- Metabical can help. †Positioning as a ?Motivational Therapeutic drug†“Discover a happier and a more attractive you†– Increases confidence – Boosts self- esteem Marketing Communication Strategy Electronic media – TV – Radio – Social media Print media – NEWS – Magazines Viral media DTC and prescriber advertising ?Free lunch†pre launch program Metabical Challenge – Biggest looser contest Medical education events Thank you
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Corridor Analysis
The United States is centered on the economic development, more specifically on the creation of wealth. It is understandable that creating wealth is of great importance, but continued economic development has lead to degradation of our environment. Therefore, presently we need sustained economic development in conjunction with responsible environmental and resource protection. As development increases, natural linkages within the landscape continue to be fragmented and remnant natural habitats become isolated. As a result, we need strategies to fight the consequences of fragmentation. One such strategy is to create a network of corridors. Corridors are narrow, linear strips of habitat that have wildlife value. In “New Initiatives for Wildlife Conservation†Larry Harris and Peter Gallagher (1989) state, “Our refusal to incorporate movement across human dominated landscapes into our conservation strategies has made luck the chief prerequisite for survival in highly populated areas.†Corridors provide ecological and environmental quality values. For one thing, they help to maintain biological diversity. Fragmenting landscapes into distinct patches and restricting wildlife increase the risks of movement, and can also have severe consequences for the conservation of biological diversity. Conservation of biological diversity is extremely important because it can reduce the thread of a species becoming endangered or extinct. Corridors help to sustain the biological diversity by preserving migration corridors and connecting fragmented centers of plants and organisms. Harris and Gallagher conclude that “Habitat connectivity declines with human modification of the landscape and the use of corridors is an attempt to maintain or to restore some of the natural landscape connectivity.†As a result, a network of corridors can improve fragmentation of the landscape and habitats. Corridors can serve as habitats in their own right and they can also serve as linkages for animals that migrate from patch to patch. There are many different types of landscapes that can function as corridors. A stream corridor is perhaps the best area to create a system of interconnected corridors. The interface of land and water represent some of the richest wildlife habitats. Corridor Analysis :: Fragmentation Corridors Argumentative Papers Corridor Analysis The United States is centered on the economic development, more specifically on the creation of wealth. It is understandable that creating wealth is of great importance, but continued economic development has lead to degradation of our environment. Therefore, presently we need sustained economic development in conjunction with responsible environmental and resource protection. As development increases, natural linkages within the landscape continue to be fragmented and remnant natural habitats become isolated. As a result, we need strategies to fight the consequences of fragmentation. One such strategy is to create a network of corridors. Corridors are narrow, linear strips of habitat that have wildlife value. In “New Initiatives for Wildlife Conservation†Larry Harris and Peter Gallagher (1989) state, “Our refusal to incorporate movement across human dominated landscapes into our conservation strategies has made luck the chief prerequisite for survival in highly populated areas.†Corridors provide ecological and environmental quality values. For one thing, they help to maintain biological diversity. Fragmenting landscapes into distinct patches and restricting wildlife increase the risks of movement, and can also have severe consequences for the conservation of biological diversity. Conservation of biological diversity is extremely important because it can reduce the thread of a species becoming endangered or extinct. Corridors help to sustain the biological diversity by preserving migration corridors and connecting fragmented centers of plants and organisms. Harris and Gallagher conclude that “Habitat connectivity declines with human modification of the landscape and the use of corridors is an attempt to maintain or to restore some of the natural landscape connectivity.†As a result, a network of corridors can improve fragmentation of the landscape and habitats. Corridors can serve as habitats in their own right and they can also serve as linkages for animals that migrate from patch to patch. There are many different types of landscapes that can function as corridors. A stream corridor is perhaps the best area to create a system of interconnected corridors. The interface of land and water represent some of the richest wildlife habitats. |